Marketing A Chiropractic Business

Marketing a Chiropractic BusinessIn this business, there are two types of chiropractors: the lazy ones and the smart ones. Lazy chiropractors work for 60 hours in a week, earnestly look for a new craze to launch in the clinic, and spend a lot of their resources. Ironically, they work more, earn a little, and never get ahead. On the other hand, smart chiropractors work for 40 hours a week, have a working system set up, and prioritises their practice. It comes as a non-shocker that they manage to generate loyal customers and entice a new batch of clients.

If you want to be a smart chiropractor, you should have a business plan. Now this plan does not only focus on marketing a chiropractic business, but also on good management and business practices. A perfect example of this is Hooman’s Sydney CBD chiropractic practice. Luckily for you, we’ll teach you the best ways in marketing a chiropractic business.

Marketing A Chiropractic Business

The perfect way of marketing a chiropractic business is to come up with a strategy that fits your practice’s mission, vision, and personality. You can do this by opting for the conventional method or by doing it the “2017 way.” Either way, both techniques are proven to bring in new clients and retain your old customers.

  • The Conventional Method

Marketing a chiropractic business using the conventional method involves three grand schemes: the member, corporate, and wellness strategies. In the member strategy, you will use your current clients as your media in attracting new customers. For instance, you can implement the “Refer a Friend” scheme wherein the referring patient and the referred friend will both enjoy discounted services or free items.

A chiropractic business can also exploit the corporate world to their advantage by creating corporate partners and offering discounted services to its employees. Moreover, the practice can host wellness events and deliver lunch seminars to educate prospective customers on how they can improve their health and well-being, while at the same time promoting the chiropractic business.

  • The 2017 Way

The 2017 way of marketing a chiropractic business entails social media marketing, content marketing, and website creation. Since almost everyone has a social media account, the best way to reach them is to conduct marketing campaigns via social media. It would help if you already have an established online presence.

If you want to generate an online buzz about your practice, you can do so through content marketing. This can be in the form of videos, memes, infographics, white paper, e-books, and blog posts that offer helpful content. Content marketing works well with your website.

Fishing and Betting: A Perfect Lifestyle Match

Technology has made the great outdoors even better. Blokes like to get away and get outdoors; to feel the elements of nature all around them. To be touched by the forces of wind and water, as they go about their age-old pursuit of the hunt. Fishing is hunting under water, well, the fish are underwater anyway. A bloke likes to fish, but fishing can be a bit boring on its own. Blokes have learned to multi-task. Now, we can fish and have a bet on something at the same time; thanks to the wonders of technology through the smart phone.

Fishing and Betting: A Perfect Lifestyle Match

There is something synchronous about fishing and betting: a perfect lifestyle match it really is. Both, offer the thrill of the chase. The line in the water, dangling there with the right bait. The field of horses, evenly matched, and ridden by equally small human beings. Suddenly, the line goes taut and the angler has a fight on his hands. Suddenly, the gates open and the line of supremely fit equine beasts charge forth. The unseen fish twists and turns, changing directions frantically in an effort to escape the fisherman’s hook. The field of racing horses form into a peloton, some with early speed and others going back.

The similarities inherent within fishing and betting are there for all to see and experience. The modern bloke can, now, engage in both at the same time. To have a bet on the horses while you fish is akin to having your cake and eating it too. I have always thought, what is the point of cake if you can’t bloody eat it. Some of us are just born philosophers, I suppose. The NBN is finally delivering Wi-Fi coverage in regional areas for the Australian sportsman. No longer are we second class citizens being deprived of our national rights.

The fish are biting and the nags are charging down the straight toward the finishing line. You are pulling your bounty in, the taut line is reeling in this fighting fish. Your supper may be on the line. The multi may just be about to deliver on this final leg. The exotic may be just about to salute and fund your kiddies into a private education. Fishing and betting: A perfect lifestyle match for the discerning bloke. Nature meets the glorious pastime of the ancients. Noble pursuits pumping the lifeblood of this rich land, which is girt by sea.

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Fishing & Recreational Gambling: Tall Tales at Sea

Fishing and recreational gambling is more about the experience than about winning a lot of money. Financial gain only comes second to the exhilarating experience. For most people these are recreational activities for fun and entertainment. Fishing and gambling have recreational benefits found in the excitement of taking a chance and winning. The fun is in the thrill of winning and being with friends while fishing or gambling. Both leisure activities involve some level of risk. They can cause problems when they become addictive. Fishing addiction and compulsive gambling can be destructive to families, friendship and careers.

Fishermen run the risk of recreational gambling when they are at the sea. Gambling at sea  is not a completely new phenomenon. Riverboat gambling has been a part of history. In the past riverboats offers casino gambling. Riverboats would sail down the river or lake while providing gambling opportunities. Modern riverboats are casinos with gaming parlours for casino games such as blackjack, baccarat, roulette, and slots. Many of these boats are barges marooned on a river never leaving the dock. Today gambling at seas are conducted in cruise lines with bigger and more elaborate on board casinos. The ships ranging from main stream to luxury all have casinos. Sea based casinos are hot places to play but online gambling is getting hotter with offers of free bets by bookmakers.

Fishing and recreational gambling have many similarities. The fisherman’s analogy explains the behavioural aspects of gambling. Some of the similarities are the following:

  • Fishing is an addictive activity just like gambling. Once you caught a fish you go fishing more frequently. Once you win you gamble more often.
  • One bite or win isn’t enough you need do it again to experience the thrill.
  • Bait casting is like repetitive forms of gambling. You repeat the same action again and again in the hope of winning.
  • Fishing and gambling is both exciting and relaxing at the same time.
  • You easily forget time when you fish or gamble and you tend to play longer than you intended.
  • When one line is not catching anything you try a new one. Just like gambling, you try a new table or a new casino.
  • Using the first fish as bait hoping to catch a bigger fish.
  • Casting a line is like pulling a penny slot. Both are easy and there’s a chance of catching a big fish or winning.
  • Bites and nibbles of fish that doesn’t get hooked are near wins just like gambling.
  • Catching a fish is like a winning moment on gambling.
  • Success is both a mixture of skill and chance in fishing and gambling.
  • At the end of the day you forget about addition when you brought something home.

Every person can make a choice whether to gamble or not and how to reduce the risk of gambling addiction. Low-risk gambling is done for social reason mostly with family, friends or colleagues. Recreational gambling is often combined with entertainment and food. Any amount spent on gambling should be considered an entertainment cost. Developing a set of personal guidelines for low-risk gambling involves setting a schedule on when and how much to gamble. Some people who wish to stop gambling addiction find recreational fishing to be a good substitute leisure activity. They only risk losing time not money in fishing and they get the same high they experience in gambling.

Dwindling Fish Stocks or Plenty in the Ocean?

There are conflicting reports about the state of our oceans and waterways. Some say that fish stocks are seriously dwindling and others that there are plenty of fish in the ocean. Environmentalists tend, generally, to play the crisis card again and again. Green groups cry out about the disappearance of Orange Roughy stocks and many other aquatic species being in immanent peril. Commercial fishermen declare that fishing is their livelihood and that special consideration should be given to their requirements. Recreational fishing associations are also quite vocal about their rights when it comes to casting a line in the sea. Government agencies are often caught in the middle, attempting to find that fine line that stalks the shoals of compromise.

Dwindling Fish Stocks or Plenty in the Ocean?

Who do we, as Joe Public, believe? All of these sections of society have vested interests in the outcome of any debate about the future of fishing and fish stocks. I should have also mentioned the scientists, who are often employed by the government agencies responsible for managing territorial waters and their aquatic stocks. The marine scientists would say that it is their science that measures the true state of global fishing stocks and the health of waterways.

One of the strongest, and in some ways unspoken, arguments underpinning the debate about fishing, is the traditional right of humans to fish the seas for their food and profit. Even recreational fishermen feel that they should be able to go out and hook a catch of fish to feed their families when they want to. It was something their fathers and grandfathers had always done. This archetypal fisherman still exists in the minds of many human beings.

Up against this emotive and instinctive argument is the scientific evidence of over-fishing in our oceans. The huge commercial trawlers that scoop up tonnes of fish from the sea floors and net everything they possibly can. For many recreational fishing people, this is not fishing, it is more like mining the sea. Environmental groups abhor these large commercial concerns and feel that they are raping and pillaging our oceans. In some ways it is like these operators have been given free bookmaker bets on the race to empty our oceans of fish.

A seafood diet is considered a healthy diet, with all that Omega 3 essential fatty acid content. Fresh seafood is relatively expensive to buy in most Western cities. There is, however, a prevalence of cheaper seafood sourced from Asia and Africa, which may be the results of third world production costs or something worse. There is no doubt that our seas need careful monitoring by impartial government bodies and their international equivalents, if we are to continue enjoying the sport and fruits of our oceans and waterways.

 

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Real Estate & Recreational Fishing: Coastal Living Attractions in Australia

Recreational fishing is the biggest sport and leisure activity in Australia with over five million Australians taking part in this sport.Rock fishing, beach fishing and flats fishing are also popular pursuits. Australia is renowned for fantastic fishing with thousands of kilometres of coastline. Australia is dotted with fish-rich coastline from the south to the tropical Top End with fringing and barrier reefs. Coastal property is among the most in-demand piece of real estate around the country. People adore beach fronts and seaside properties. Proximity to the water and the water views is among the priority list of Aussie real estate buyers. If you’re living near the coast any time could be a good time to sell.

Whether you fish with bait, cast a fly or spin a lure, you’ll find that fishing is excellent in Australia. Marlin, tuna, trout, mahimahi and sailfish and other fishes are abundant in blue waters along the coast. And with beautiful scenery along the way your great fishing experience will be complete. If you want to have a great Aussie adventure, pack your fishing gear and head for these coastal living attractions in Australia:

Yamba, NSW
Yamba is an idyllic coastal town in New South Wales with near-perfect weather all year round. It has superb surfing spots and areas for whale and dolphins watching. This laid back Australian town offers many activities to be enjoyed by the whole family. Yamba host regular dance performances and local art exhibitions. Local musicians also perform live on a regular basis.

South West Rocks, NSW
South West Rocks is situated about 450km north of Sydney. This quaint fishing village is perfect for recreational fishing. Many fishing spots can become overly crowded on long weekends or holiday season. But if you want to avoid the crowd this is the ideal place to go for fishing. This coastal village remains untouched and undiscovered by many tourists.

Hervey Bay, Queensland
Hervey Bay is about 300 kilometres north of Brisbane. This bay is famous for recreational fishing with its diverse species of game fish. Beach fishing for bream is also popular in the bay. Those seeking to catch a meal, tuna, flathead, snapper, tailor and whiting are abundant in this area. Fishing options include sports fishing, multi-day liveaboardand guided saltwater fly-fishing. Property investment Brisbane is booming because of this coastal attraction.

Cairns, Queensland
Cairns is a coastal city in Queensland that is well known for its fishing spots. Cairns going north along the Great Barrier Reef is the black marlin capital of the world. 70% of all black marlin exceeding 1,000 lbs are caught in these waters every year. The coast is also rich in yellowfin tuna, mahimahi, Spanish mackerel, barracuda, wahoo, trevally and sailfish. Fishing options include estuary fishing, inshore and offshore light tackle sports fishing, fly fishing, reef fishing and liveaboard trips.

Cape York, Queensland
Cape York is popular for its pristine beaches, fish-rich tidal estuaries and uninhabited islands. Anglers will find the ultimate Aussie fishing adventure in Cape York. Thrill seeking adventurers can venture north of this remote region. The cape is only accessible by 4WD which adds thrill to the journey. To avoid the rough drive, fly into Bamaga or Weipa which is less than two hours from Cairns and stay in a remote fishing lodge. You can also opt to book a liveaboard boat trip.

The Top End, Northern Territory
The northernmost tip of the North Territory is encompassing Darwin and Kakadu National Park. The Top End is legendary for its fantastic barramundi fishing. The best time for fishing here is during the barra build-up from October through December and the barra run-off from February through May. Top End prime fishing spots include the May River at Shady Camp, Daly River and the Adelaide River. The top spots for boat fishing are the Kakadu National Park and the South and East Alligator River. Deep sea fishing is possible at any time of the year at the Top End.

Gippsland, Victoria
Gippsland can be found in the South Coast of Victoria. Lake Entrance in Gippsland is home to amazing fishing spots. Explore the range of fishing spots in the Gippsland Lakes region where you can find fish species like flathead, trevally, luderick and bream. Drop by different local fishing shops for the best and updated fishing information.

Central Highlands, Tasmania
Central Highlands in Tasmania is one of the top spots for trout fishing with its more than 3,000 lakes. Hooking wild brown trout and rainbow trout can be challenging even for experienced anglers. Arthurs Lake is one of the most popular lakes for fishing brown trout. The lake is open from August until May. The prime time for fishing is in the early summer through mid-fall. Highland waters are also great for wet fly fishing during the spring. Central Highlands is also excellent for ocean fishing especially along the east coast.

Exmouth, Western Australia
Exmouth is at the border of the World Heritage Ningaloo Reef which is the world’s largest fringing reef. Exmouth is a diverse fishing destination that is famous for whale sharks and great diversity of other fishes. This fishing paradise is abundant in blue bone, milkfish, bonefish, queenfish, cobia, trevally, mahimahi and tuna. Exmouth is excellent for deep sea fishing, fly fishing, trolling, bait fishing, lure fishing and game fishing. All six of the Australian billfish species including broadbill swordfish, shortbill spearfish, sailfish, blue, black and striped marlin can be found in these waters.

Broome, Western Australia
Broome in north western Australia is an excellent place to start a fishing adventure. A fishing charter trip to Broome is guaranteed to give you great fishing experience. Broome makes an incredible fishing opportunity due to its complete lack of population. Throw your line and fish for salmon with your beach rod in the surf.

Legal Changes to Recreational Fishing in South Australia

The proposed adjustments to bag and size limits for recreational fishers in South Australia is in response to reduced fishing stocks in the state. Fisheries Minister Leon Bignell confirmed that the review was all about making sure of sustainable fish stocks into the future. He was confident that the majority of South Australians would be supportive of the adjustments. Which were to reduce bag limits for garfish and blue swimmer crabs by fifty percent, and reducing the bag limit for the iconic tommy ruff by a third. In addition, King George whiting would be reduced and size limits will also be adjusted; seasonal closures may also be brought in.

Legal Changes to Recreational Fishing in South Australia

The South Australian peak body representing recreational anglers voiced concerns that some of their members would be adversely affected by the proposals. RecFish SA spokesperson, David Ciaravolo stressed that it was important that everybody got to have a say on the issue. He understood the importance of sustainability but if stake holders considered certain aspects of the proposal to be unfair, they needed to be able to be heard.

Fishing charter businesses could be hurt by these proposals, because they will have to curtail the fishing activities of their customers once these bag limits have been reached. Business people involved in recreational fishing will naturally be concerned about measures that affect the popularity of things like fishing trips. They have, however, had their chance to have their say during the public meetings that have been held in February and March in Port Lincoln, Ceduna, Whyalla, Wallaroo, Adelaide, Renmark, Millicent, Victor Harbor and Kangaroo Island.

Whether Adelaide lawyers will be called in is a moot point, but I would be surprised if anyone was really willing to take on the government in the courts. Commercial fishers have stated on record that these changes have been in the pipeline for a long time and that anything that was good for the sustainability of the fishing stocks was supported by them. Recreational anglers and the charter businesses that support them need to realise that there are bigger issues at stake than their profitability. With rising human populations around the globe, fishing stocks need to be managed well if they are not to be fished out. Fishing is no longer a free and universal pursuit for all human beings; fish stocks are a finite resource that need to be micro-managed and vigilantly protected.

 

These Amazing Coffee Tables Are Also Fish Tanks

Have you seen these amazing coffee tables that are also fish tanks? What do you think about all those incredible fish swimming around in their aquatic environment whilst you are sitting in front of the box or woofing down a packet of Twinkies or two? I kind of feel that they are pretty special pieces of furniture, but that you really need the right kind of room for something as out there as this. I am just not sure whether I want to share my slob out time with these wriggling fellas beneath me.

Are they going to be looking up at me when I am scoffing down a few golden fried fish fingers? Am I going to feel uncomfortable about their scrutiny? I like to relax when I am at home, especially after a hard day’s work. I eat a lot of takeaway at my coffee table in front of the TV. How is going to go down when I am enjoying a Thai prawn curry and I look down and see all these fish and their tails going wild? Are they going to want to share my spaghetti marinara? What do fish even eat anyway?

These Amazing Coffee Tables Are Also Fish Tanks

I can imagine that for really chilled out people these things could be right up their alley, you know, Zen dudes and women into yoga, but for me I am not so sure. I like to put my feet up on the coffee table and relax. What are the fish going to think about these enormous work boots coming down on them? The shadow they will cast could make them feel like it’s an apocalypse or something, frantic fish could be darting left and right in sheer panic and shitting themselves. Sending out SOS messages and silently screaming in terror, how will I feel being the innocent cause of all this fish stress and tension?

I have always had normal timber coffee tables. You know, wooden top with four wooden legs; something sturdy and solid. Nothing wriggling about, no fluid, except when I spill my glass of wine on it, and nothing much to look at, apart from a bit of wood grain. I like the peace that wood sends out, the simple message that this is a bit of dead tree and there are no surprises. I suppose timber is soulful in a way; here I am put your bloody great big feet on me, I can cope, no worries mate. Yeah, wood that’s for me!

Commercial Salmon Farmers in Norway Lock Out Diseases Without Antibiotics

Fisheries are now looking at ways to secure and lock out contaminates from commercial fish farms without using antibiotics to regulate the health of the fish.

Throughout the past century global fishery organisation have been developing strategies and solutions for how to feed the growing demands of the international community need for fresh healthy fish.

It no longer makes sense for commercial fisherman to go out to sea to catch wild salmon and tuna, due to the rapid decline in population of these fish in the wild. For the past twenty years fish farms have become more and more common place in the landscape of commercial fishing.

Many benefits come from fish farms. One major benefit is the ability of the fish company to predict & forecast a seasons harvesting of fish, which result in greater yield per season and greater profits.

This may seem a very straight forward transition from ocean fishing to moving into commercial farm. However they soon discovered that when growing large amounts of fish in close quarters disease begins to ravage within the confounds of the farm. The solutions up until recently was the active use of antibiotics to prevent sickness in the fish. However only recently we have woken up to the destructive effects of over usage of antibiotics and research groups such as the scientists in Norway have now commenced the development of other methods to treat fish from diseases.

The Norwegian scientists who have innovated these methods are being applauded by their contemporaries as being the – locksmith to the health of commercial fishing.

Fish Fertility: Fish Switching Genders

Fish, unlike most human beings, can naturally switch their gender in some instances. Clownfish and wrasse are known to change sex. Clownfish have a hierarchy with a female fish at the top; and when she dies, get this, the most dominant male fish changes sex and takes her place. It all sounds suspiciously like our political system at the moment. With wrasses, the gender change is from female to male, and involves the largest female in the harem switching sexes and changing into a male. Life is obviously very interesting when you are a fish; playmates abound. Life in the goldfish bowl may not be as boring as we all thought. Parrotfish can also live for some time as either male or female, then different hormones takeover and cause the parrotfish to change. In the case of parrotfish this only occurs in their immature stage before their organs have developed as either a male or female.

More recently, fish have been turning from male to female caused by birth control pills for humans entering natural river systems. Chemical components of birth control pills excreted in urine and flushed down toilets have made their way into waterways. In a recent study by the US Geological Survey, it found that fish that were exposed to synthetic hormones call 17a- ethinylestradiol, or EE2, produced offspring which struggled to fertilize eggs. This affects them on an intergenerational level, with the grandchildren of the originally exposed fish suffering a 30% decrease in fertilization rates.

Fish Fertility: Fish Switching Genders

According to The Washington Post newspaper, male smallmouth and largemouth bass throughout the United States have switched sex; growing ovaries where their testes should be. Oral contraceptives for women are widely considered to be the cause of this sex change in fish, in this instance. The number of intersex fish keeps increasing and spreading. Scientists have been looking into the chemicals used by miners as possible cause for the sex changes as well. Synthetic estrogen, such as EE2, is more persistent than natural steroids and is usually present in higher concentrations in treated wastewater.

Even chickens, can on occasion undergo natural sex changes.  In the case of the female chicken, she usually only has one functional ovary on her left side. If Mrs Chicken has a problem with her ovary, in that it does not develop properly, her right side may begin to grow a male organ; and the hen changes completely into a rooster. No wonder so many people are worried about hormones in their chicken dinners.

 

Fish Oil Is Helpful for Women’s Health

New research has found that Omega 3 essential fatty acids can help slow the ageing process in the human body; which every woman would like to do. Researchers at the Ohio State University discovered that taking omega 3 supplements could lengthen these things called ‘telomeres’ which are tiny segments of DNA in white blood cells. They naturally shorten over time as part of the ageing process; and when they stop capping chromosomes the DNA unravels. This, then, causes irreversible cell damage.

Fish oil is helpful for woman’s health in another way as well. Omega 3 supplements also have been shown to reduce inflammation in a number of test subjects. Inflammation is responsible for things like arthritis, heart disease, diabetes and Alzheimer’s disease. A diet rich in Omega 3 rich fish, nuts and seeds can help reduce your chances of developing these debilitating conditions. Taking supplements like fish oil can also be of great beneficial help. Foods rich in Omega 3 are salmon, tuna, sardines, mackerel, herring and anchovies. Plus walnuts, pecans, pine nuts, chia seeds, flaxseeds and their oils are also a good source of Omega 3.

Fish oil is helpful for women’s health; especially as women age. Depression has also been associated with inflammation, inflammation of the lining around the brain. Fish oil, in large doses, has been prescribed for sufferers of depression with some good alleviating results. It has also been shown to help for sufferers of anxiety, in reducing their levels of anxiety. Sexual appetite has been shown to improve in older women who take a regular Omega 3 rich supplement.

Fish oil has been linked to improvements in just about every facet of health and wellbeing. This includes: hair care due to the growth stimulation properties of Omega 3 for hair follicles; and fertility is impacted through sperm quality improvements via Omega 3, a preliminary study of boars who were fed fish oil showed improvement in their sperm quality. In pregnancy the development of the foetus’s brain and eyes is helped through the mother taking supplements rich in DHA and eating a diet rich in Omega 3. Breast health and period brain can also be helped by the supplement of Omega 3 to the diet.

Fish oil truly is a superfood and whether you get in your diet naturally or you take it in an approved quality supplement it can be very beneficial to your health. If you are suffering from inflammation based conditions, and diseases, taking fish oil in consultation with your doctor can be a helpful measure to reduce inflammation and its consequences.